Contact us

Questions or in need for more information? Give us a call +32(0)3 286 44 50 or drop us an e-mail.

Connect via:

Inquiry Type:

Message Failed To Send

The server encountered an error.

Form Validation Error

Please resolve the following issues:
  • Default Name field missing
  • Default Email field missing
  • Email has wrong format.
  • Default Phone field missing
  • Message body missing
  • Missing Email/Phone field
  • Complete the Recaptcha to prove you're not a robot
Close

Wunderman Thompson Antwerp

Black + Decker
BE

Floor 99.9

A restaurant that is so clean, you can eat of the floor
  1. CHALLENGE

    HOW DO WE SHOW BLACK+DECKER SURFACE CLEANERS KILL 99,9% OF ALL GERMS?

    Everybody has heard the saying: the floor is so clean you can eat of it. A saying that is often used in reference to how well someone kept house. To promote the new Black+Decker SteaMitt and Steam-mop, we had to show these surface cleaners kill 99,9% of all bacteria and germs, making every surface cleaner than ever. Clean enough you can eat of it. Literally.

  2. WORK

    WE OPENED A RESTAURANT WHERE PEOPLE COULD EAT OFF THE FLOOR

    Black+Decker presents Floor 99.9: the first restaurant where people could actually eat of the floor. To get the word out, we sent an invitation to customers and a select group of lifestyle journalists and bloggers… on a tile. Then Floor 99.9 opened its doors at the Mercado in Antwerp, a popular food hall that welcomes thousands of visitors every week.

    Before opening, the old marble floor was thoroughly cleaned with the Steam-mop and repeated this between each course, giving visitors a live product demonstration. Journalists and bloggers dined together with passers-by. We filmed the event and shared it with our social media fans and the Belgian lifestyle press… and they loved it.

  3. RESULTS

    The campaign resulted in tons of coverage in all major lifestyle magazines and blogs, our social video was also picked up by the mainstream press.

    • Sales: +15%
    • Media impressions: 24 million
    • Social reach: 1.3 million
    • Engagement: +50%
    • Bacteria killed: 99.9%