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Wunderman Thompson Antwerp

JBC
BE

ANTHEM SHIRT

Introducing a shirt that sings the Belgian anthem
  1. CHALLENGE

    HOW CAN WE MAKE FANS SUPPORT OUR BELGIAN SOCCER TEAM?

    During the World Cup of 2018, brands are – just like the soccer teams – competing. They all want some attention. But how could we stand out without an expensive sponsorship? We decided to solve a problem of all Belgian fans and even help the team to become the next World Cup winners.

  2. WORK

    WE LAUNCHED A FOOTBALL SHIRT THAT SINGS THE NATIONAL ANTHEM

    Belgium has a very talented soccer team. But to be able to become the champion, it would need all the support it could get. Although Belgian fans are very fanatic, there is one moment when they stay very quiet: during the national anthem. This is why Belgian fashion brand JBC launched a fanshirt that sings the national anthem. Every shirt hides an audio chip under the Belgian flag. The shirt starts playing the Brabançonne as soon as fans put their hands on their chests. We launched the shirt with the help of a fanbassador, a young fan with one mission: spreading the shirt among fans and players.