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Wunderman Thompson Antwerp

NN
BE

For everything that makes you unique

  1. CHALLENGE

    BECOMING THE MOST PERSONAL INSURER IN BELGIUM

    For the launch of NN, an insurance company specialized in life-insurances, we had to communicate their new mission: becoming the most personal insurer in Belgium.

  2. WORK

    FOCUS ON EVERYONE'S UNIQUENESS

    Since NN believes everyone is unique and has a different lifestyle, we translated this train of thought in a new baseline: for everything that makes you unique. We communicated this new baseline through an awareness campaign that celebrated the unexpected uniqueness of people.

    Through tv-commercials and six online documentaries, you could discover that people are way more than what they look like at first sight. Like Phillipe: a farmer who also runs a vinyl-shop. Or Cindy, who teaches French and English while also being one of the world’s best cage-fighters.