TO SHOW PEOPLE THAT A BICYCLE INSURANCE IS USEFUL
Bicycle trouble happens to everyone. But it is a little known fact that about 65 electric bikes are stolen every day. It is even easy to steal a bicycle in broad daylight. This is the starting point of the campaign that we created for VAB.
WE RECRUITED A BICYCLE THIEF FOR VAB
In broad daylight, we sent actor Koen van Impe out as a bicycle thief with a wire cutter in one hand and a hidden camera in his wake. In the video, most bystanders look the other way without blushing. Some even unknowingly help a hand when loading the stolen bikes ...
At the end of the video we highlight that from now on VAB offers a very interesting bicycle insurance together with their bicycle assistance.
- Unique people reached: 693.239
- 1.559.108 impressions
- 264 bicycle insurance online contracts (and 656 bicycle assistance online contracts)