Contact us

Questions or in need for more information? Give us a call +32(0)3 286 44 50 or drop us an e-mail.

Connect via:

Inquiry Type:

Message Failed To Send

The server encountered an error.

Form Validation Error

Please resolve the following issues:
  • Default Name field missing
  • Default Email field missing
  • Email has wrong format.
  • Default Phone field missing
  • Message body missing
  • Missing Email/Phone field
  • Complete the Recaptcha to prove you're not a robot
Close

Wunderman Thompson Antwerp

WUNDERMAN
BE

WUNDERMAN TELENET LEAVES THESE DAYS

Spreading the word of our agency name change
  1. CHALLENGE

    INFORM THE ADVERTISING COMMUNITY ABOUT OUR NAME CHANGE

    These Days has been part of the Wunderman network for a while. But in 2018 we decided to truly become one with our parent network by changing our name to Wunderman Antwerp. We wanted everybody in the advertising community to know about it, and preferably to talk about it too.

  2. WORK

    WE STARTED A RUMOUR AND LET ADVERTISING SPREAD THE NEWS FOR US

    To spread the news of our name-change to Wunderman Antwerp as fast as possible, we used the fastest medium in our sector: gossip. With the help of PUB magazine, we launched some slightly fake news: Telenet leaves These Days. Big news as Telenet has been the biggest account of These days for 9 years, making them an interesting prospect for other agencies. The rest of the newsflash stayed cryptic, only saying that more information would be given later during a live press conference by the CEO of Telenet, Mr. John Porter himself. This spiked even more rumours. During the live press conference on Facebook, Mr. Porter told everyone Telenet would leave These Days and move to Wunderman Antwerp.

  3. RESULTS

    • The news generated a lot of gossip among advertising people
    • Our press conference got more than 25.000 unique views
    • Total reach of more than 200.000 people
    • Engagement rate of 3,5%